Why do we fall in love with brands?
It's valentine’s season, love is in the air, but some brands receive more love than others. Why? Is it because their stars are perfectly aligned or is it because they fulfill other criteria like product quality, reliability and price?
Apparently, it’s none of the above.
Evidence suggests that emotions and heart are the main cause of brand love. Like human relationships, people fall in love with brands because of the way they make them feel. So, here are a few tricks to keep in mind next time you go serenading your target audience:
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Get social, it helps increase your brand awareness, and influence positive perception |
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Illustrate values and goals through your branding |
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Create a narrative about your brand to personalize it |
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Engage customers with an intriguing company story |
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Integrate your values and stories into your marketing |
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Gain trust through transparency and consistency |
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