Once upon a time, not too long ago, customer journeys began with an ad they saw on billboards, newspapers, radio or TV. But today, a consumer's first interaction with a brand might be when it pops up on their voice-search result or when their favorite influencer vouches for its benefits.
So, how can your brand adapt to the whimsical modern consumer? Here are some pointers:
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Rather than throwing darts at the content wall, try content mapping! |
Take a quick read to find out how you can deliver highly targeted, personalized content at every stage of the buyer’s journey to push leads and prospects toward a purchase decision. |
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Here’s what we’ve been upto! |
We have been helping Salesforce shift its perception from just being a sales platform to a must-have tool in every CMO's arsenal. We did this by designing and curating a unique, enriching experience.
Where marketing/advertising gurus and Salesforce leadership along with marketers come together to discuss books, perspectives, ideas and all the marketing possibilities Salesforce provides. |
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